When Chanel Love in Shanghai

Venice be a city for Coco Chanel memories during his lifetime. However, Shanghai was the one who makes Karl Lagerfeld fall in love. He was a total of promoting Chanel in the city.

Love is also what makes the captain of fashion house Chanel, Lagerfeld after the death of the founder, set up new flagship store in the city which he called the Paris of the East. But because Lagerfeld fall in love with Shanghai, it does not mean that German-born designer simply forgot that always surrounds tradition Chanel. The new flagship store just opened it was a touch of Coco Chanel style. Peter Marino, the architect, successfully juggling the store located at the Peninsula Hotel to be similar nuanced Coco Chanel's apartment in Paris.

Marino said the idea came from Lagerfeld who want to feel comfortable as a house in the latest Chanel store. "He wanted to combine everything into this flagship store, from antique art, modern image, to the comfort of a home stay," explained Marino, who also worked with artists from France, Jean-Michel Othoniel, for interior design store.

The result, Marino and Othoniel Lagerfeld succeeded in realizing the desire to art-filled shopping convenience. "I think consumers into the store and enjoy its convenience as if they entered the apartment itself. They can sit relaxed on the sofa and chatted with other guests while discussing the collection on display. This is something different that wants to give Lagerfeld, Chanel chicala atmosphere, "explained Marino.

Not only the architect who designed something special to Chanel. Lagerfeld did not miss the moment to celebrate by attending a special design that will only be available exclusively in Chanel Shanghai. The special design of screw-top handbag with the signature "Shanghai Karl Lagerfeld", a pair of stiletto sling back metallic CC logo, as well as some limited fashion collection which has an oriental touch. Collections are exhibited in a fashion show as part of the celebration of the opening of Chanel's newest store.

Designers nicknamed "Kaiser" which means emperor in the German language presents extraordinary collection. Stay in a chic Chanel-style, androgyny, and elegant, but at the same time can show a side of Asian exoticism.
The colors chosen for the collection feels right. Red and gold, which is typical colors of Asia, together with black and wrapped the body of Lagerfeld's favorite models, like Jessica Stam, Heidi Mount, Freja Erichsen Brassière, and Abbey Lee Kershaw.

In an interview with the Telegraph, Lagerfeld said that Coco Chanel himself had never visited Shanghai. "However, this city was always in his head, became his inspiration, and I tried to make it happen," said Lagerfeld, who also made a short film about Coco's interest will be visible from Shanghai sketches she had made before.

Lagerfeld was not only present a special collection in Shanghai, the show for the opening of Chanel's latest boutique far from ordinary impression. No longer face the catwalk as a fashion show, fashion editors from around the world sitting on the deck of a ship showing the scene Pudong District, Shanghai, at night, behind the pretty Huangpu River.

"I want to present something magical with color, something different from Europe," he explained. Shanghai also provides the magic for Lagerfeld. Shanghai World Financial Center, the tallest building in Shanghai, with 100 floors shine in the color glass turqouise. Beside him stood Aurora Skyscraper which emits white light fluorescent and complement it all, Lagerfeld "elongated" giant Chanel logo glowed like a pink diamond in the sky.

Privilege does not stop there, Lagerfeld muse had taken with him and his latest ad campaign stars, Vanesa Paradis, who looked elegant sitting in the front row with the editor of French Vogue, Carine Roitfeld.

"What I imagine for this collection is Coco, walked gracefully down the streets of Shanghai are full of color, his jacket slung over his shoulder, and absorbs all the colors in his latest collection for inspiration. Perhaps modifications of Mao jackets, "said Lagerfeld, in his speech, the laughter greeted guests.

And just like that done Lagerfeld, enter all the colors and flavors in Shanghai Chanel collection, which later manifested in a bright red cheongsam dress has a matching clutch. Lagerfeld also provides a transparent black chiffon dress adorned with red sequins, which he admitted inspired Shanghai Express, Marlene Dietrich film era of the 1930s.

The man who liked to dress in black that was presented modifications typical Chanel tweed jacket in oriental color, bright red, or green jade, which is equipped with a Thigh-high boots.

Chanel is not the first Shanghai in China. French fashion house set foot in the State Bamboo Curtain in 1999, and immediately made Beijing as one of its main markets, with sales increasing 20 percent a year and worth more than $ 12 billion.

China's market enthusiastic sold out show of his limited edition handbags are specially designed Lagerfeld for Chanel Shanghai. Dibanderol purse worth 28,800 yuan, equivalent to 3000 pounds. Notes extraordinary spending, given the average income of Shanghai society numbered only 2000 yuan a month.

"It seemed ironic, but people are very sensitive Shanghai fashion and Western influence is stronger than other cities in China with a thriving trade," says JG Ballard, one of the businessmen in Shanghai.