Hunting Brands at End of Year

IF there is the best time to shop, it was the end of the year. Why? Since the year changed, all the fashion labels will hold a sale last year to boost sales.

In the world of fashion, the brand is not just a name, but has been transformed into a lifestyle to support a status symbol and even the wearer. Name the sequence famous brands such as Yves Saint Laurent, Versace, Gucci, Louis Vuitton, or Prada, which is identical with the image of glamorous and luxurious. Even with the users who will directly terlabeli as the rich. Since, however, to get these brands must have dug deep pockets due to the exorbitant price. But actually, for the haves, not only that which surrounds a brand, but the quality and image emitted.

But that does not mean the brand will only belong to their deep pockets. Moreover, driven by the elite result upset the global recession which made them have to tighten our belts and be careful of spending. This was clearly an impact on sales slump exclusive brands which forced them out a new strategy, ranging from special offers to cut prices.

In the exclusive market weakens, middle-class consumers to take over. They saw a golden opportunity to own branded goods with low prices. Producers and marketers were keen to see the gap will be a status symbol that can take a brand and market opportunities to sell branded products with a more affordable price without compromising the prestige brand itself.

It did not take long, luxurious brands tertiary took out a label or capsule collection that quickly invaded consumers.

"Right now, people prefer the quality and classic design rather than something seasonal," said Dallas home buyers Vinita Schroeder, as reported by Reuters. "Buyers also will be more careful and cautious in choosing a product, not only in terms of quality, but also the quality," he continued.

At the end of the year, any chance of higher sales. The holidays are encouraged with the festive season of Christmas and New Year would be a good stimulant for sale. Therefore not surprising that shopping center to boost interest in shopping with a variety of attractive offers, as well as through a midnight party shopping discounts.

Not only shopping centers, sale was a "weapon" exclusive brands at the end of the year to attract buyers. Term, branded sale. Without a doubt, the fashion label gave the lure of big discounts, even up to 70 percent.

Versace's call it a special offer for loyal customers. "We're doing a special offer with a price range between 5000 - 7000 euros for a dress, or bag euros for 1700-2300," a spokesman for Versace said, while mentioning a special offer in a private sale was conducted in St.Moritz.

In America even year end sale is a subscription customers and are always anticipated. If you are Saks, a leading department store in New York, offers a sale only until 40 pesen, then for year end sale, Saks Fifth Avenue offers a big discount up to 75 percent for the fall and winter of 2009-2010 and preparation for the holiday.

Stephan Saks CEO Sadove said the decision was taken based on economic reality where consumers need an incentive to spend their money, and the sale becomes a tempting offer.

"We must do something with this condition and our strategy is to do a year end sale is always proven successful," Sadove mentioned in an interview with the New York Times.

Bid sale Saks is not playing any games. Exclusive brands that became tenant in the department stores, including the Missoni collection of young designers to like Chris Benz, who helped bring supply could not be rejected consumers. Not only Saks, the party later this year discounts are also offered Bergdorf Goodman, Neiman Marcus, and Nordstrom.

Indonesia was not separated from the branded sale in the end of the year. Shopping centers exclusively from Senayan City, Pacific Place, Plaza Indonesia to Grand Indonesia Shopping Town held a shopping parade with a tantalizing offer of a discount from exclusive brands that became his tenant. Midnight Sale Senayan City even offered not only fashion, but also bedding and household equipment by Debenhams, which turned out to be a hit to their sales.

Shopping Wonders Grand Indonesia offered no passion behind increased consumer spending that will be benefit for the purchase price of branded products with relatively lighter bonuses and other attractive offers mall in central Jakarta.