U.S. Children cell phone

More than a third of children in the United States (U.S.), aged between ten to 11 years, in 2009 have so many cell phones (mobile) reached 20 percent compared with 2005, while for children aged six up to 11 years cell phone ownership increased from 11.9 percent to 20 percent.

The fact was revealed from the study Mediamark Research & Intelligence's (MRI's), "American Kids Study", which was released by the survey and research institutions to Internet marketing, e-Marketer (www.emarketer.com).

Ownership of mobile phones also increased in children aged six to seven and eight to nine in the period 2005 to 2009. In the first group increased from 4.9 percent to 6.5 percent, and the second group reached 10.6 percent from the previous 17.7 percent.

Gender differences also affect mobile phone ownership among children. In 2007 some 18.6 percent of girls in the U.S. has a mobile phone compared to the boys that only 12.4 percent. Giatnya market penetration to both groups to encourage an increase in the group of men who later rose to 18.3 percent and 21.8 percent female.

The children remained children. Calling parents is still the main use of their mobile phone. Evidenced by the 88.1 percent of respondents aged six to 11 years who choose to use his cell phone.

Meanwhile, 68.1 percent of children who use a cell phone to call friends, 55, 7 percent for the important moments of course, send short messages (54.1%), play (49%), and the rest to take photos, listen music, exchanging pictures, and download ring tones.

"The data show that early girls and boys use the HP for a variety of purposes," said Marie Kelly, senior vice president, marketing and strategic planning at MRI.

He also argued, "The more women to call and send sms while men to send messages, access the Internet, download games, music, and video."

The Marketing to Moms Coalition, found that the phone is the primary communication tool to connect mothers with their children under the age of 18 years. Industry coalition that cares for these mothers every week inform the mother called the average 5.1 times and 3.3 to send short messages to their children.