MAD GOMOBILE Launch Services

cellular-based media company, GOMOBILE, in Jakarta on Wednesday launched a new service which they named MAD (Mobile Advantage), news content services accessible to users for free.

According to President Director GOMOBILE Bobby Arthawan, the concept MAD One CAST Mobile Media, the first in Indonesia, which focuses on individual-based communication that is more personal and focused.

Personal because it is targeting the media directly to mobile phone users, which means private communication. Users are also in the use of this service could open an information that he liked.

Short stories presented in such MAD about the economy, traffic, entertainment, sports, and other relevant information to customers.

According to news service provided free Bobby's, is presented on screen display mobile phone users in the running text or news ticker that can open the full version if the user wants.

In addition to information services for users, MAD also provides advertising space for companies who want to promote their products through the service.

View unique advertising medium that a static or animated images that appear on the monitor mobile phone subscribers at the time a call comes in, end the conversation, and receive short messages.

You want to display ads can be tailored to specific customer targets are selected based on demographic data (age, sex, etc.), psychographics (hobbies, interests, lifestyle, etc.), time, and the region, said Bobby.

These ads enable advertisers and users interact further by doing a single 'click' the links that already exist in the ad, where customers can menelefon, send a short message, or connected with the product owner site.

"MAD applications is very easy to install, just with one click via a GPRS connection used in all GSM operators. In addition, MAD or Mobile Advantage has undergone various comprehensive research on all the features and usage by customers, placing MAD as the product of strong communication applications and reliable, "explained Bobby.

Asked about the value of investments to provide MAD, Bobby was not willing to elaborate and only mention that it is a long-term investment that new possibilities can enjoy the results a few years.

"For the first year we concentrated on how to collect millions of users and will continue to grow in the times ahead as the development of mobile communication in Indonesia," he said.

Problem advertisers who use MAD, Bobby said several parties had committed even though he was not willing to mention the parties have committed intended.

While this new MAD applications can run on a mobile operating system platform Simbian, but in June GOMOBILE promising future could run at 75 percent of all mobile operating system platforms available.

Bobby target in the next 10 years, through MAD services, GOMOBILE mastered 31 percent of the market in digital media advertising.